People showing up at some website, they don’t care about it as much as you — the founders — care about it.
What you [should] care about is the person who shows up randomly […] and has their finger poised over the Back button. Because think how many websites you visit everyday. Most of them are no good. You click on Back and go on with your life.
So you’re designing your website for the guy who’s just about to leave. Who’s just on the cusp of even caring [about] what you do. You know what your website does. But he doesn’t. He doesn’t even care that much. So you have to tell him.
Paul Graham in an interview on Mixergy
(via blood)
